A NOTE ON TONE
THIS IS NOT A POLITE BOOK.
IT'S SHARP, DIRECT, AND FUNNY, and it CATCHES PEOPLE OFF GUARD.
NOT BECAUSE THE SUBJECT IS LIGHT.
BUT BECAUSE CLARITY, WHEN IT LANDS CLEANLY, OFTEN IS.
IF YOU FIND YOURSELF LAUGHING IN A PARAGRAPH YOU EXPECTED TO TAKE SERIOUSLY,
THAT'S PART OF THE DESIGN.
THE TURNING POINT
there is a moment when everything changes.
THIS IS NOT A BOOK ABOUT REINVENTION.
"It begins when what carried you stops working."
IT IS ABOUT WHAT HAPPENS WHEN THE IDENTITY
THAT BUILT YOUR AUTHORITY CAN NO LONGER LEAD.